LinkedInThe one-hour daily LinkedIn routine for consultants
A realistic one-hour daily LinkedIn routine: three time blocks, input metrics you control, and a five-minute floor for terrible days.
Andrey ArykovJuly 27, 2026 8 min read
QUARZ — EARLY BUILD
The most qualified people post the least.
Quarz gets senior professionals posting on LinkedIn — consistently, in their own voice, without becoming a content machine or shipping AI slop. We’re two practitioners building it for ourselves first, in public.
You know your field cold. You also have a real job.
The advice is always the same — post consistently. So you try. Then a launch week hits, or a deadline lands, and the streak breaks. The tools that promise to help all write the same way: confident, generic, hollow. So you go quiet again, while people who know less keep showing up. We know the feeling. It’s why we started building.
One loop. One quiet desk.
Quarz runs the whole loop — so the only hard part left is having something worth saying.
Strategy
A weekly thesis, not a prompt library.
Built around your ICPs and your goal, tuned to real signals in your niche. Rest days respected — the brand isn't a treadmill.
Voice
A fingerprint, not a template.
Extracted from your own best posts. Every draft sounds like the careful expert you actually are.
Composer
An assistant that argues back.
Drafts in your voice and pushes back when you hedge.
Scheduling
Queue it, or post it yourself.
Queue a week, publish through LinkedIn's official API, or post it yourself.
Two people, building in the open.
We’re not a content agency or a growth-hack shop. We’re a designer and an engineer who hit this wall ourselves.
Designer
Anna
Anna has spent her career designing complex products for enterprise and regulated industries. She hit the LinkedIn wall herself - too much to say, never quite enough time to say it well. She's building Quarz's product surface, and posting about what she learns along the way.
LinkedInEngineer
Andrey
Andrey has been shipping software for 25 years. He started posting to document his work in public and immediately ran into the consistency problem. He's building Quarz's infrastructure and writing about what breaks, in real time.
LinkedIn Field notes
What we’re learning as we build.
Strategy, voice, and the craft of posting on LinkedIn when you’re independent.
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Define your ICP in one sentence, find those people with free LinkedIn search, spot buying signals, and work a focused list of 50 named prospects.
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Quarz is at the prototype stage. We’re building it for our own posting first, and writing about what we learn as we go. Early access isn’t open yet — but if you live this problem too, we’d like to hear from you.