“Everyone tells you to post more. But a comment lands in front of a specific prospect today, borrows the audience someone else spent years building — and takes three minutes. Here's the system.”
Read the articleThe Quarz blog.
Thinking out loud about strategy, voice, and the craft of posting on LinkedIn when you’re independent. Written for the people we built Quarz for.
The one-hour daily LinkedIn routine for consultants
A realistic one-hour daily LinkedIn routine: three time blocks, input metrics you control, and a five-minute floor for terrible days.
What to post on LinkedIn as a consultant: 24 ideas
24 LinkedIn post ideas organized by effort level — for consultants and solo founders who find posting awkward but know silence costs them clients.
How consultants find clients on LinkedIn: the ICP method
Define your ICP in one sentence, find those people with free LinkedIn search, spot buying signals, and work a focused list of 50 named prospects.
LinkedIn networking: build a network that sends you clients
Who to connect with, in what order, and why a smaller LinkedIn network wins — the strategic networking playbook for consultants and solo founders.
LinkedIn connection messages that get accepted: 9 templates
The three tests a LinkedIn connection request must pass, nine adaptable templates by scenario, and why timing matters as much as wording.
Cold LinkedIn messages that get replies: 5 templates
How solo consultants write cold LinkedIn messages people answer: the trust ladder, five first-message templates, and the asks that kill threads.